AI Insights · Timothy · June 2024
Q2 2024 Snapshot: Top Film & Television Apps Shine on Unified Platform in the US
The second quarter of 2024 has seen significant user engagement across top Film & Television apps on the unified platform in the US. Sensor Tower's latest data reveals the downloads, revenue, and active user trends for these leading entertainment providers.
In the second quarter of 2024, the Film & Television category experienced notable activity on the unified platform, with several key players demonstrating strong performance metrics.
Max: Stream HBO, TV, & Movies saw its revenue soar from $352K in early May to an impressive $131M by the end of June. Downloads followed a similar upward trajectory, starting at approximately 2K and peaking at 37K in mid-June. Weekly active users mirrored this growth, escalating from 1.5K to 89K over the same period.
Amazon Prime Video maintained a steady revenue climb, finishing June with close to $78M. Downloads fluctuated slightly, with a peak at 7.5K in mid-April, while weekly active users consistently hovered above 110K, indicating a solid and engaged user base.
Pluto TV: Watch & Stream Live, despite generating no revenue, maintained a consistent download count, starting the quarter at over 6K and ending at 2.6K. Its weekly active users started at approximately 24K and saw a dip to 15K by late June.
Disney+ led the pack in revenue with a robust $375M by the quarter's end, even though downloads saw a slight decrease to around 4K. Weekly active users remained stable, with a slight decline from 346K to 304K.
Lastly, Viaplay: Movies & TV Shows showcased consistent revenue, ending the quarter with $91M. Downloads saw a peak at 3.6K in late May, and active users experienced a rise in May to over 71K before settling down to 51K.
For more detailed insights and analytics on app performance, Sensor Tower provides in-depth data and analysis for market trends and app ecosystem dynamics.
